Kate S. Appleby

ABOUT KATE

Welcome – I’m Kate.

A freelance marketing specialist, content creator and public speaker, passionate about the outdoors, storytelling, and making adventure accessible to everyone.

I help brands across the travel and tourism industry – especially those in wild, remote, and breathtaking places like Lofoten, Norway and the UK Lake District – to attract, engage, and convert their audiences through smart strategy and creative content.

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🚀 What I Do

I work with boutique hotels, adventure tour operators, sustainable brands, and destination marketing teams to:

• Create beautiful, engaging content for websites, blogs & social media

• Develop SEO strategies that drive organic traffic and bookings

• Tell authentic stories that reflect your brand’s values and location

• Make your business stand out in a competitive digital landscape

If your brand is built around nature, adventure, or accessibility, we’re probably a perfect fit.

🌍 Why Lofoten?

I specialise in destinations like Lofoten – places where rugged beauty meets real experiences. Whether you're promoting Arctic kayaking, hiking in the fjords, or showcasing a coastal ecolodge, I know how to position your business in a way that resonates with modern travellers, but always whilst promoting responsible, mindful movement.

📷 From Strategy to Storytelling

With a background in science and a love for off-the-beaten-path travel, I bring both data and creativity to every project. Whether you're looking for help with content creation, a full marketing strategy, or simply want a more polished, purposeful online presence – I’m here to help.

✉️ Let’s Connect